Once the campaign has been setup, your banners created and added to your advertising campaign and you have set your financial budget for your campaign you are ready to start displaying your banners to the world but where do these banners appear? Your banners will be displayed on third-party websites who are effectively advertising affiliates of the advertising platform such as Google Ad-sense.
Banner Ads in India are a great way to connect to a new audience. we all know a picture is worth a thousand words… Setting up a banner advertising campaign requires you to analyse your target demographics, provide an incentive such as a discounted rate or coupon code and sometimes even creating a suitable landing page to increase the relevancy and conversion rate for your ads.
You will also need to decide on the advertising platform that you wish to use such as Google Ad-words, Double-click and there are a whole list of other pay-per-click advertisers out there although we prefer and strongly recommend to use the Google Display Network.
There are plenty of options available for you to narrow your market by only displaying your ad on certain websites related to either a demo-graphical, geographical or even based on keyword relevancy or page content ‘interests’, an option to select by particular industries or market share categories.
For more information on setting up a banner ad campaign or if you require professional advice, please don’t hesitate to contact us at Queensland SEO.